The Spirit

Inspired by Mexico, art of Frida Kahlo, music, colours and spirits of this piece of the world. It's about cycles and connection between human and nature, about the roots and ancestors.

The key message here is memory and heritage that can be applied in our modern world, which can be super important once speaking advertising. Once you have a "general" product that fits wide variety of audiences, you need to find the message that speaks for all of them, and this is an example of how it can be done. Values are important, and if the message is clear - it will attract just the perfect customer.